THE DOLLAR STORE EXPERIENCE
This afternoon I had occasion to stop in a dollar store. I was looking
for plastic fruit and vegetables for a preschool project.
I might suggest to people looking for investment opportunities to buy
stock in a big dollar store company.
I don't know what their profit margin is: it may not be much, to be able
to sell so many variegated items for $1. But one thing I saw, when you
get in there to buy one item, it's mighty hard to get out.
In a place where even person of modest means can afford everything, it's
very hard, I noticed, to set limits.
It's almost like a game. I go in thinking, "I'm just going to buy plastic
fruit and vegetables."
I see some "scotch tape" for a ridiculously low price, and forget my
original resolution. Then, white-out that at Office Max would cost a couple
bucks. Then wrapping paper and I remember I've a gift to give to someone
tomorrow. Then, snazzy ribbons to embellish the wrapping.
Ah, a birthday card. TWO for a dollar. Well, there will be other birthdays
down the road.
I've gone through the check-out line once, having not found any plastic
fruits or vegetables. The cashier tells me, though, that there WERE some, and
they may still be on such-and-such a shelf.
I go back to look and it all starts again. They really DON'T have the plastic
fruit, but I see 3 JARS OF BUBBLES for $1. Our preschoolers drool for bubbles
and we're almost out!
I look at the cashier line. Only two lines open now, each one winding way back
into the store. I see some plastic figures, a whole bag. Do they have any that
I have an appointment in fifteen minutes. No time to go through that line. I
make a desperate run for the door, eschewing the bubbles and any figures.
The store is packed with people, and most likely everyone is going through the
"poor man's empowerment" that I experienced.
Gee, if I had a LOT of money,life might be like that OUTSIDE the dollar store!